(Download) "Bonny Doon Vineyards" by Amy J. Hillman # Book PDF Kindle ePub Free
eBook details
- Title: Bonny Doon Vineyards
- Author : Amy J. Hillman
- Release Date : January 26, 2000
- Genre: Business & Personal Finance,Books,Marketing & Sales,Small Business & Entrepreneurship,
- Pages : * pages
- Size : 1848 KB
Description
A small, founder-centered business, increasingly facing competitive imitation of their core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding their direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon as well as the interests of its dynamic founder and leader, are critical.
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